Hannah Florence

Work

Agency Work, 2025 – Now

A typical week of social at Amplus Agency, and a gallery of campaigns, ads and print. Results are organic only and measured against the same months the year before I took each account over.

Social, every week

What Most of My Week Looks Like

Organic social across healthcare, roofing, pest control and more. I plan, design and schedule these myself, with AI-drafted copy I edit, and Art Director approval.

RED Pest Control · Pest control

RED Pest Control social postRED Pest Control social postRED Pest Control social postRED Pest Control social postRED Pest Control social postRED Pest Control social post

Campaigns, ads & print

Everything Else I've Designed

Tap any piece to see the full project. Everything here was approved by the Art Director; the “My role” line says what was mine.

Patriot Claims at PLRB · Trade-Show Campaign

Everything a national ladder-assist company needed for its booth at the PLRB insurance conference in Allen, TX: the printed booth, plus a three-post social countdown that pointed people to Booth 306 before and during the show.

  1. Announce
    Social post: Patriot Claims is headed to the summit, Booth 306
  2. One week out
    Social post: One week out, Booth 306, featuring the roll-up banner
  3. Show days
    Social post: We're live at PLRB, with the team who'll be at the booth
The finished Patriot Claims booth at the show
The booth at the show
Backdrop: Your Trusted Ladder Assist Partner
Patriot Claims table cover
Roll-up banner: Serving Communities Nationwide
Roll-up banner: Our Values

I designed: backdrop · 2 roll-up banners · table cover · 3 social posts. Brochure and table items by other designers.

Amplus Agency · Best of DFW Announcement

When the agency won Silver for Favorite in Marketing in the Star-Telegram's 2026 DFW Favorites, the news went out as a blog post and a social pair. The post was drafted with the agency's AI writing workflow; I sourced and optimized the images, designed the social graphics, built the post in WordPress and published it.

  1. The win
    Social post: Silver Winner, Favorite in Marketing
  2. What's next
    Social post: Here's what's coming next, AmplusMarketing.ai
  3. The blogThe published blog post on amplusagency.com: Fort Worth's Amplus Agency Earns Best of DFW Recognition
Read the live blog post →

I handled: image sourcing & optimization · social graphics · WordPress build · publishing.

Precision Marine · Open House Email

An event email for a Suzuki outboard dealer in Largo, Florida. The old template was one big flyer image with the details buried in a wall of text. I rebuilt it in Mailchimp so the essentials read at a glance: date and location up top, three scannable reasons to come, the event flyer, and one clear button.

I handled: layout and design · event flyer · Mailchimp build · AI-assisted copy, edited by me · sending to a 2,779-contact list.

Merchant Tech · E-Commerce Platform Ads

Four concepts for a Shopify alternative, each built to test a different angle: a before-and-after on app costs, a side-by-side of a cluttered tool stack vs. one platform, a head-on competitor callout, and a lifestyle angle for small-batch sellers. Delivered in feed, story and full display sizes.

Before/after: eight apps, $400+ a month vs. $79 a month
Your e-commerce stack vs. Merchant Tech
Not Shopify. Not WooCommerce.
Built for roasters

CityDoc · One Ad, 18 Placements

A relocation announcement adapted to every Google Display and Meta size, from a 1080×1080 feed post to a 468×60 banner, with the headline, address and button kept readable at each one.

The CityDoc We Moved ad shown in nine display sizes

Quartet Jet × Trilogy Aviation · Co-Branded Tee

A co-branded shirt for two aviation companies. The flag on the back is built from aircraft silhouettes and both brands' marks.

Tee with Trilogy Aviation chest mark and flag back
Tee with Quartet Jet chest mark and flag back

Trilogy Aviation · Magazine Feature Page

A full-page feature on the company's founder for his 2025 Entrepreneur of Excellence nomination. Illustrator, October 2025.

Magazine page featuring Trilogy Aviation's founder
The printed magazine open to the Trilogy Aviation page
In print: the right-hand page, in the Fort Worth Inc. Entrepreneur of Excellence issue.

Amplus Agency · Client Holiday Card

A printed holiday card for the agency's clients. The pattern is built from the star in the Amplus logo and doubles as wrapping paper, ribbons and bows on the front.

The holiday card, front and inside
Holiday card front: gifts wrapped in a star pattern on navy
Holiday card inside: Happy Holidays message beside the star pattern

CityDoc Urgent Care · Location Review Cards

QR review cards for three urgent-care locations. One template, localized per clinic, with copy that turns asking for a review into four steps. Printed and sent to each clinic.

A stack of the printed CityDoc review cards
Inwood review card
Preston review card
Uptown review card

Case studies

Want the Story Behind the Work?

Three projects from problem to result: an agency-wide content system, a social feed turnaround, and a brand built in six weeks.

Read the case studies →

Need Someone Who Can Design It and Keep It Running?

I'm open to visual design, content design and development, and marketing operations roles in Dallas–Fort Worth or remote.

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