About

Hi, I'm Hannah.

I'm a designer in Fort Worth, Texas. I studied Visual Communication at Northern Arizona University and came into marketing through design, not a marketing degree.

At Amplus Agency, I run organic social and Google Business Profile content for 15–20 clients at a time, end to end: planning, AI-assisted copy, design, scheduling and the systems that hold it together. I like work where the craft and the process both matter, and I'm happiest when a messy workflow turns into something a team can run without thinking about it.

Hannah Florence

Resume

Experience & Skills

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Experience

Amplus Agency, Fort Worth · Digital Content CoordinatorSept 2025 – Present
  • Handle content strategy, AI-assisted copy, visual design and project management across healthcare, roofing, pest control and insurance clients; Google Business Profile owner since Oct 2025.
  • Keep the calendar on schedule inside each client's own approval process (Notion, Basecamp, Jira sprints, or full trust), triaging new requests the same day.
  • Made the agency's Notion workspace my own: a permanent project for each social client and one for all Google Business Profile work, plus brand reference sheets for 11 clients.
  • Built custom Claude skills that draft monthly plans, posts and Google Business Profile content, which I edit and fact-check.
  • Cut unfollows 58% on an eye practice's Facebook, with net followers up from +1 to +74 and organic views up 27%, through content pillars and a Figma template system.
  • Built a social media strategy and start-up kit for a healthcare brand in six weeks: content strategy, Canva templates and 10+ videos edited with Wideframe and Premiere Pro.
  • Designed trade-show graphics, apparel, review cards and a magazine page; trained two interns and reviewed all of their work before Art Director approval.

Earlier experience

Crumbl Cookies, Flagstaff · Assistant Manager (Jul 2024 – Aug 2025): trained and led shift teams through high-volume service while finishing my degree; owned openings, closings and quality standards.

Peter Piper Pizza, Flagstaff · Operations Manager (Sept 2022 – Aug 2024): ran daily operations for a high-volume location of a pizza and entertainment chain: staffing, service quality, cleanliness and food safety.

Selected projects

  • Metamorphose: full brand identity for a sustainable alterations shop: logo, patterns, packaging and signage.
  • Green Horizons: seed packet packaging with hand-painted watercolor and ink illustrations.
  • EcoRoam: sustainable-travel mobile app; designed every screen from sign-in to booking.
  • OHSOAP: three-scent soap packaging system with hand-drawn patterns.

Education

Bachelor of Fine Arts, Visual Communication (Graphic Design), minor in Fine Arts. Northern Arizona University, 2025.

Skills

Design: Adobe Photoshop, Illustrator, InDesign, Lightroom · Figma · Canva

Video: Adobe Premiere Pro · DaVinci Resolve · Wideframe

Social, email & local: Sprout Social · Vendasta · Mailchimp · Google Business Profile

Ops & AI: Notion · Basecamp · Jira · Claude

Need Someone Who Can Design It and Keep It Running?

I'm open to visual design, content design and development, and marketing operations roles in Dallas–Fort Worth or remote.