Flow Therapy

Building a brand's social foundation and video library in six weeks.

Client: Cardiac rehab (EECP) provider
Platforms: Facebook, Instagram, LinkedIn, website
Timeline: 2026 · six-week engagement
Role: Content strategy, template design and AI-assisted video production

6 weeksFrom kickoff to a full social start-up kit

10+Videos edited, 6 live, including 2 on the client's website

1Template system, handed over ready to run

In 10 seconds

Problem: A cardiac-rehab provider needed social from scratch, and the outsourced video workflow couldn't keep pace alongside everything else I was running.
What I did: Built the template system and content strategy, and edited hours of supplied footage into finished videos.
Result: A finished video library and a template system the client could run on their own.

The Situation

Flow Therapy offers EECP, a non-invasive heart treatment most patients and many doctors have never heard of. They needed social from scratch: a look, a plan and video that could explain an unfamiliar treatment to patients in their 60s and 70s and to the physicians who refer them.

They had hours of filmed panels and interviews. The agency's outsourced video platform relied on editors working in the background with fixed revision windows, so every round of edits had to fit their schedule. On top of Flow's social and blogs and the rest of my client load, I was spending more time managing edits than making videos.

What I Did

Switched to a Faster Editing Workflow

Our Art Director found Wideframe when her own video load got heavy. Once I saw what it could do, I moved Flow's videos onto it. I went through the panel transcripts to find the strongest topics, then briefed Wideframe with the footage, the brand guide and what each video needed to do. I reviewed the sequences it proposed, kept or rejected each cut, and took the exported Premiere Pro project the rest of the way: color correction, transitions, on-screen titles in the brand's type, and cleanup of anything the tool added that didn't belong. In six weeks that produced two website videos, five blog videos and a run of reels.

Designed the Template System

I built a Canva suite (patient quotes, motivational quotes, clinician Q&A, holiday and video thumbnails) on the brand's type and color: Cormorant Garamond with gold italic accents, Inter for body, and a cream and gold palette. The client reviewed the templates live, and I locked the fonts, colors and layouts so the system would hold up with anyone editing.

Set the Content Strategy

Nine content pillars with a 75/25 split between education and feel-good posts, a platform plan (Facebook and Instagram for patients, LinkedIn for referring physicians), and one firm imagery rule: patients 65 and older, active and dignified, never hospital scenes.

Produced Search-Ready Long-Form Content

Drafted with an SEO writing tool built by our agency manager, I produced "Why Am I Still Having Chest Pain After a Stent or Bypass?", a plain-language explainer built around the question patients actually search, with a patient story and a five-question FAQ. I edited it for medical accuracy and a natural, human voice, and paired it with a companion video.

Live on flowtherapy.com · videos I edited (Wideframe + Premiere Pro) and thumbnails I designed