Palm Primary Care
+143%
Organic Views
- 3× new followers
- 98% less paid support
All case studies
Case study · Content operations · Workflow design · Team training
Content Operations at Amplus
Keeping 15–20 client accounts on schedule, on brand and on the right side of the rules.
15–20Clients at a time, social media & Google Business Profile
12Permanent Notion projects: one per social client, plus one for all Google Business Profile
1,000+Social media & Google Business Profile posts in my first year
In 10 seconds
- Problem
- Every client account ran on scattered Basecamp cards, Google Docs and old comment threads.
- What I did
- Took the agency's Notion workspace and made it my own: one permanent project per social client, one for all Google Business Profile work, and a written reference sheet for each client.
- Result
- One system now runs every account, whether the client approves every post or trusts us to run it, without things slipping.
What Changed
When I joined, each client's month lived on a Basecamp card: copy in a Google Doc, handed to a designer, reviewed, sent to the client, with files across Basecamp, Docs and Drive. What we knew about each client lived in old comment threads. It wasn't going to scale.
| Before | Now | |
|---|---|---|
| Where the work lives | A new Basecamp card for every client, every month, with files across Docs and Drive | A permanent Master Social project per client, plus one Master Google Business Profile project for every location. Strategy, assets, posts and dates in one place. |
| Client knowledge | Buried in old comment threads | A written reference sheet for each of 11 social clients: voice, pillars, seasonal hooks, visual rules and hard rules, like roofing clients that can never use insurance-claim language |
| Planning | Ideas written from scratch each month, with past angles easy to repeat | Each month starts from the reference sheet. AI drafts, I choose, edit and fact-check, and a campaign library keeps angles fresh |
| Production | Copy and design split between people and passed back and forth | AI-drafted copy edited by me; designed and scheduled by me, approved by the Art Director |
| Client approvals | One process for everyone | Fitted to each client: some review in Notion, Basecamp or two-week Jira sprints; many trust us to run it |
How I Keep It Running
Kept the calendar on time
Every social and Google Business Profile post lives in the agency's Social Media Planner, a Notion database built by the Amplus team. Since May I've planned and scheduled 800+ posts through it. New requests get triaged the same day, and if a date is going to move, the client or my lead hears it from me before it passes, not after.
Tested it with leadership, then cut the step that didn't earn its place
The workflow originally fed a monthly idea review with the CEO and Art Director. After running it, we agreed the meeting wasn't worth everyone's time, so I dropped it. Approval now happens at the post level instead.
Trained interns on live accounts
Over two months, I onboarded two interns and rotated them across three client accounts, using the reference sheets as their playbook. I was the first review on everything they made before it went to the Art Director.
Managed the tool vendor
I opened tickets with Sprout Social for features we needed, including bulk scheduling and a call-to-action button for Google Business Profile posts.
How I Use AI
AI does the first draft. I do the thinking, the editing and the final call.
- I built my own Claude skills for monthly social planning, post building and Google Business Profile content. They read each client's brand reference sheet, so first drafts start on-brand.
- I direct, edit and fact-check everything. I build the prompts and reference sheets the drafts come from, pick the ideas, edit for accuracy, grammar and flow, check every claim, and design every visual myself.
- I use AI video tools for the rough cut. On Flow Therapy, Wideframe assembled first cuts from hours of footage; I chose the topics, approved or rejected each sequence, and finished everything in Premiere.
- I know where it falls short. It gets facts wrong, flattens a brand's voice, and garbles text in images. Catching that is part of the job.
Result
All organic, measured against the same months the year before I took each account over.
Patriot Claims · LinkedIn
28,000
Organic Impressions
- 1,000+ engagements
- 195 new followers
- $0 paid
Ophthalmology Associates
+1→+74
Net New Followers
- 58% fewer unfollows
Lon Smith Roofing
+94%
New Followers
Notion · Claude (custom skills) · Figma · Canva · Sprout Social · Basecamp · Jira